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GO TO-U Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 48

Gender: Female

Occupation: Hospital Administrator

Education: Master's Degree, Healthcare Administration

Age: 41

Gender: Male

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Alex Chen

Alex Chen

Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • Efficiently manage my daily commute with reliable EV charging infrastructure
  • Discover new charging stations easily and ensure availability before arrival
  • Optimize my EV charging costs while supporting sustainable practices.

Pain Points

  • Finding available and working EV chargers in busy urban areas
  • Dealing with inconsistent charging speeds and unreliable payment systems
  • Lacking transparent pricing and potential hidden fees at public charging stations.

GO TO-U Geographic Distribution

GO TO-U has a global presence across 67 countries, with significant market share in the US and growing presence in key European EV markets.

Top Countries

United States flag

United States

25%
Germany flag

Germany

10%
United Kingdom flag

United Kingdom

7%
France flag

France

6%
Norway flag

Norway

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily live in 2-4 person households, generally falling into medium to high-income brackets, supporting EV ownership costs.

Employment Status

Income Distribution

Education Level

GO TO-U Behavior Analysis

Behavior Profile

Convenience
Seamless
Booking
Reliability
Loyalty
App
Technology
Digital
Data
Smart
Satisfaction
Mobile
Innovation
Sustainability
User Experience

Device Breakdown

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