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Gmail Target Audience

User Segments

Age: 18

Gender: Female

Occupation: High School Student

Education: High School

Age: 20

Gender: Male

Occupation: University Student

Education: Bachelor's Degree

Age: 22

Gender: Female

Occupation: Associate Degree Student

Education: Associate Degree

Aisha Khan

Aisha Khan

Age: 18
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • Excel academically to get into a good university
  • Stay connected with friends and family
  • Learn new skills for future career prospects.

Pain Points

  • Balancing academic pressure with social life
  • Finding reliable information for school projects
  • Limited access to resources due to financial constraints.

Gmail Geographic Distribution

Gmail enjoys widespread global adoption, with significant user bases in the US and India, reflecting its extensive language support and accessibility across diverse regions.

Top Countries

United States flag

United States

18.5%
India flag

India

15.2%
Brazil flag

Brazil

7%
Indonesia flag

Indonesia

6.5%
United Kingdom flag

United Kingdom

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Gmail users primarily reside in 3-4 person households, with a dominant mid-income bracket, indicating its broad appeal across various socioeconomic levels.

Employment Status

Income Distribution

Education Level

Gmail Behavior Analysis

Behavior Profile

Online Shopping
Streaming Entertainment
Digital News
Social Networking
Online Learning
Email Communication
Account Management
User Authentication
Security
Connectivity
Productivity
Collaboration
Information Access
Mobile Usage
Desktop Usage
Digital-first
Loyalty

Device Breakdown

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