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GitHub Target Audience

GitHub's target audience consists of software developers and teams of all sizes. They cater to individuals and organizations looking for tools to automate workflows, manage code changes, and collaborate on projects. Their offerings, including GitHub Actions, Packages, and Codespaces, aim to streamline the software development lifecycle.

User Segments

GitHub Geographic Distribution

GitHub's largest user base is in the US, followed by India and China. Germany and the UK also represent significant markets.

Top Countries

United States flag

United States

30%
India flag

India

15%
China flag

China

10%
Germany flag

Germany

8%
United Kingdom flag

United Kingdom

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

GitHub users typically have medium incomes and live in households of 2-4 people.

Employment Status

Income Distribution

Education Level

GitHub Behavior Analysis

Behavior Profile

Device Breakdown

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