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GitHub Target Audience
GitHub's target audience spans individuals, startups, enterprises, and educational institutions. They cater to open source projects and provide solutions for CI/CD & Automation, DevOps, and DevSecOps. Their pricing plans reflect this wide range of target customers.
User Segments
GitHub Geographic Distribution
GitHub sees global usage with a strong preference in tech-forward countries. The US dominates with 30% of users, followed by India and China.
Top Countries
United States
30%
India
15%
China
10%
Germany
8%
United Kingdom
7%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
GitHub users typically fall within the middle-income bracket and are likely to be part of households with 2-4 members.
Employment Status
Income Distribution
Education Level
GitHub Behavior Analysis
Behavior Profile
Device Breakdown
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