Find stats on top websites
GitHub Target Audience
GitHub's target audience is incredibly broad within the technology and software development ecosystem. It spans from individual software developers, coders, and programmers across all levels of experience (beginners to experts) to academic institutions for teaching programming and version control. It also targets small to medium-sized businesses (SMBs) and large enterprises that engage in software development, whether for internal applications, commercial products, or contributing to open source. The platform is also a hub for open-source communities and projects, making anyone involved in open-source development a key target. Furthermore, anyone interested in learning to code, contributing to projects, or simply exploring codebases would fall within their broader audience. Essentially, anyone who writes code, collaborates on code, or manages code is a potential user or customer for GitHub.
User Segments
Age: 19
Gender: Male
Occupation: Computer Science Student
Education: High School
Age: 21
Gender: Female
Occupation: Game Development Enthusiast
Education: Associate Degree
Age: 23
Gender: Male
Occupation: Self-taught Web Developer
Education: Bachelor's Degree
Alex Chen
Goals
- Master fundamental programming concepts to build a strong foundation for a career in software development
- Successfully complete personal coding projects to showcase acquired skills and build a portfolio
- Secure an entry-level internship in a tech company to gain practical industry experience.
Pain Points
- Difficulty in debugging complex code leading to significant time wastage and frustration
- Overwhelmed by the sheer volume of new technologies and programming languages to learn
- Lack of clear direction or mentorship when encountering challenging coding problems.
GitHub Geographic Distribution
The US and India are GitHub's largest markets, collectively accounting for over 40% of users, followed by significant presence in China, Germany, and the UK.
Top Countries
United States
India
China
Germany
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users are in 3-4 person households (45%) and fall into medium (40%) to high (50%) income brackets, reflecting professional employment.
Employment Status
Income Distribution
Education Level
GitHub Behavior Analysis
Behavior Profile
Device Breakdown
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
