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Gamesight Target Audience
User Segments
Age: 38
Gender: Male
Occupation: Global Marketing Lead
Education: Master's Degree, Marketing
Age: 32
Gender: Female
Occupation: MarTech Product Manager
Education: Bachelor's Degree, Computer Science
Age: 42
Gender: Male
Occupation: Marketing Director
Education: Master's Degree, Business Administration
David Chen
Goals
- Achieve significant user acquisition growth for new AAA game titles
- Optimize marketing spend to maximize ROI across all campaigns
- Establish a single source of truth for marketing performance data to inform strategic decisions.
Pain Points
- Difficulty in attributing sales directly to specific marketing efforts, especially across varied platforms
- Fragmented data sources making it hard to get a holistic view of campaign performance
- Wasted ad spend due to ineffective targeting or fraud.
Gamesight Geographic Distribution
Gamesight's primary market is North America and Europe, with the US leading significantly, followed by the UK. This reflects the PC & Console gaming industry's major hubs.
Top Countries
United States
United Kingdom
Canada
Germany
Japan
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically have medium to high income, residing in households of 2-4 members, reflecting established professionals.
Employment Status
Income Distribution
Education Level
Gamesight Behavior Analysis
Behavior Profile
Device Breakdown
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