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g.co (Google LLC) Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Cybersecurity Analyst

Education: Master's Degree, Cybersecurity

Age: 45

Gender: Male

Occupation: IT Manager

Education: Bachelor's Degree, Computer Science

Age: 28

Gender: Female

Occupation: Digital Marketing Specialist

Education: Bachelor's Degree, Digital Marketing

Secure Sarah

Secure Sarah

Age: 32
Gender: Female
Occupation: Cybersecurity Analyst
Education: Master's Degree, Cybersecurity
Industry: Cybersecurity
Channels: LinkedInRedditYouTube

Goals

  • To ensure the integrity and security of online interactions for herself and her organization
  • To stay updated on the latest cyber threats and security best practices
  • To efficiently identify and mitigate potential phishing attempts and malicious online content.

Pain Points

  • Dealing with the constant threat of phishing scams and malicious links
  • The overwhelming amount of unreliable information online making it hard to verify authenticity
  • The time-consuming nature of manually vetting every URL before clicking.

g.co (Google LLC) Geographic Distribution

Given Google's global reach, g.co's users are worldwide, with significant concentrations in countries with large internet user bases, notably the US and India.

Top Countries

United States flag

United States

25.5%
India flag

India

15.2%
Brazil flag

Brazil

7.8%
Indonesia flag

Indonesia

6.5%
United Kingdom flag

United Kingdom

5.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are predominantly from medium-income households of 2-4 people, reflecting broad internet accessibility.

Employment Status

Income Distribution

Education Level

g.co (Google LLC) Behavior Analysis

Behavior Profile

Online Security
Trust
Authenticity
Security Conscious
Phishing Prevention
Digital Privacy
Productivity Tools
Content Consumption
Technology News
YouTube User
Social Media Engagement
Desktop Usage
Mobile Usage
Learning Skills
Online Shopping
Seamless Browsing
Brand Trust
Recognizable Identifier
Convenience
Security Awareness

Device Breakdown

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