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Federal Trade Commission (FTC) Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Customer Service Representative
Education: Associate Degree, Business Administration
Age: 68
Gender: Male
Occupation: Retired Teacher
Education: Bachelor's Degree, Education
Age: 25
Gender: Female
Occupation: Retail Associate
Education: High School Diploma
Sarah Consumer
Goals
- To protect her family from online scams and identity theft
- To understand her consumer rights when making purchases
- To improve her financial literacy for better budget management.
Pain Points
- Difficulty identifying legitimate information from scams online
- Feeling overwhelmed by complex financial jargon and legal terms
- Worrying about the security of her personal information online.
Federal Trade Commission (FTC) Geographic Distribution
The FTC primarily serves the U.S. market, with minimal international presence. Its mandate is federal, focusing on American consumers and businesses.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The FTC's audience spans all household sizes and income levels, reflecting its universal consumer and business protection mission across the U.S.
Employment Status
Income Distribution
Education Level
Federal Trade Commission (FTC) Behavior Analysis
Behavior Profile
Device Breakdown
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