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The Financial Times Target Audience
The target audience for the FT includes global finance professionals, business leaders, investors, policymakers, and individuals interested in staying informed about current events and their impact on various industries.
User Segments
The Financial Times Geographic Distribution
The FT has a strong presence in major financial hubs, with the US and UK being the top markets. They have significant user bases in Asia-Pacific too.
Top Countries
United States
35.2%
United Kingdom
20.7%
Singapore
10.2%
Hong Kong
8.9%
Australia
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
FT users typically come from households of 2-4 people with medium to high income levels, indicative of their financial stability.
Employment Status
Income Distribution
Education Level
The Financial Times Behavior Analysis
Behavior Profile
Device Breakdown
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