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Financial Times Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Managing Director, Investment Bank
Education: Master's Degree, Finance
Age: 42
Gender: Male
Occupation: Senior Consultant, Strategy Consulting
Education: Doctorate Degree, Economics
Age: 37
Gender: Female
Occupation: Portfolio Manager, Hedge Fund
Education: Professional Degree, CFA Charterholder
Catherine Thompson
Goals
- To identify lucrative investment opportunities in emerging markets
- To stay ahead of geopolitical shifts impacting global finance
- To mentor junior talent and build a high-performing team.
Pain Points
- Difficulty in quickly sifting through vast amounts of information for actionable insights
- Keeping up with regulatory changes across different jurisdictions
- Balancing demanding work commitments with personal life.
Financial Times Geographic Distribution
The FT has a strong presence in the UK and US, reflecting its heritage and global business focus, with growing reach in key Asian and European markets.
Top Countries
United Kingdom
United States
China
Germany
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The FT targets high-income individuals, primarily in 2-4 person households, reflecting its appeal to established professionals and families.
Employment Status
Income Distribution
Education Level
Financial Times Behavior Analysis
Behavior Profile
Device Breakdown
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