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University of Florida
University of Miami
Top Marketing Channels
University of Florida
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: #GoGators, UF Admissions Campaign, Gator Good Stories
- Content Marketing
- Examples: University Blogs, Research Spotlights, Alumni Newsletters
- Campaigns: Innovation Hub Series, Student Success Stories, Beyond the Swamp
- Digital Advertising
- Examples: Google Ads, Programmatic Display Ads, Social Media Ads
- Campaigns: UF Online Enrollment Campaign, Graduate Program Awareness, Giving Day Ads
Top Sales Channels
- Admissions Office Outreach
- High School Visits, College Fairs, Virtual Info Sessions
- Apply to UF, Discover Your Future at UF, Gator Bound Day
- Campus Tours & Events
- Prospective Student Visits, Open House Events, Preview Days
- Experience UF, Gator Showcase, Family Weekend
- Partnership Development
- Corporate Research Collaborations, Intellectual Property Licensing, Philanthropic Campaigns
- UF Innovate Partnerships, Gator Nation Giving Challenge, Capital Campaign for Excellence
Florida State University SWOT Analysis
Strengths
Highly ranked public university
Strong research funding and output
Large and engaged alumni network
Weaknesses
High selectivity for admissions
Large class sizes
Potential for bureaucratic processes
Opportunities
Expand online program offerings
Increase international student recruitment
Develop new research commercialization ventures
Threats
Competition from other top-tier universities
Declining state funding for higher education
Public perception challenges related to university size
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