Top Marketing Strategies for Florida State University

Florida State University User Persona

Name:

Emily Carter

Age :

18

Gender :

Female

Occupation :

High School Senior

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Secure admission into FSU's competitive Computer Science program to pursue her passion for software development
• Find affordable on-campus housing options that accommodate her need for a quiet study environment
• Connect with other students in her program and build a supportive network before the semester begins.

Frustrations

• Navigating the complexities of the college application and financial aid processes
• Finding reliable information about student life and campus resources
• Balancing academic pressures with her social life and extracurricular interests.

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Enhance his marketing and leadership skills to qualify for senior management roles
• Pursue a part-time MBA at FSU's College of Business without putting his career on hold
• Network with industry professionals and explore potential career opportunities in the Tallahassee area.

Frustrations

• Managing a demanding work schedule while attending evening classes and completing coursework
• Balancing personal commitments with the rigorous demands of an MBA program
• Affording the cost of tuition and living expenses while maintaining financial stability.

Name:

Dr. Sarah Wilson

Age :

42

Gender :

Female

Occupation :

Associate Professor

Industry :

Higher Education/Research

Education :

PhD, Biomedical Engineering

Preferred platforms

GOALS

• Secure funding for her research project on developing innovative prosthetic limbs
• Recruit and mentor talented graduate students to join her research lab
• Publish her findings in high-impact academic journals and present at international conferences.

Frustrations

• Competing for limited research grants and navigating complex funding application processes
• Managing administrative tasks and teaching responsibilities alongside research commitments
• Staying abreast of the latest advancements and publications in her rapidly evolving field.

Florida State University Geographic and Demographic Insights

Geographic Insights: Florida State University attracts a predominantly domestic student body, with the majority from the United States. International student enrollment is diverse, with China and India being the largest contributors.

Demographic Insights: Florida State University's primary demographic comprises students aged 18-24, with a slight majority being female. The university also attracts a smaller percentage of adult learners and graduate students.

Florida State University Socio-economic Profile

Household and Income Insights: Students at Florida State University represent a mix of household sizes and income levels, reflecting the socioeconomic diversity of the student population.

Educational and Employment Insights: The majority of the target users are students currently pursuing their University or College degrees. A small percentage are already Postgraduates or have not completed high school.

Florida State University Behavioral Insights

Interest-Based Insights: Target users are interested in diverse fields, including technology, sports, arts & culture, reflecting a well-rounded student body.

Technology and Social Media Usage: Users are highly active on YouTube and Instagram, with moderate engagement on Facebook and LinkedIn. Device usage is predominantly desktop, followed by mobile.

Florida State University Top Competitors