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Freight Science Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Information Officer
Education: Master's Degree, Computer Science
Age: 52
Gender: Male
Occupation: Chief Operations Officer
Education: Bachelor's Degree, Business Administration
Age: 45
Gender: Female
Occupation: Senior Vice President, Strategy
Education: Master's Degree, Business Administration
Catherine Thompson
Goals
- To implement cutting-edge technology that enhances operational efficiency and data security across the trucking network
- To drive digital transformation initiatives that improve profitability and competitive advantage
- To ensure seamless integration of new systems with existing TMS for optimal performance.
Pain Points
- Outdated legacy systems hindering technological advancements and data accessibility
- Difficulty in unifying disparate data sources for comprehensive insights
- Resistance to change from various departments regarding new technology adoption.
Freight Science Geographic Distribution
Primarily serving the US market (90.5%), with smaller presences in Canada, Mexico, UK, and Australia, reflecting a focus on North American large asset trucking carriers.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily have 3-4 person households and high income levels, indicating established professionals and executives in the trucking industry.
Employment Status
Income Distribution
Education Level
Freight Science Behavior Analysis
Behavior Profile
Device Breakdown
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