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Forward Lending Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Mortgage Broker/Owner

Education: Bachelor's Degree

Age: 38

Gender: Female

Occupation: Senior Loan Officer

Education: Master's Degree

Age: 50

Gender: Female

Occupation: Branch Manager

Education: Professional Degree

Broker Ben

Broker Ben

Age: 45
Gender: Male
Occupation: Mortgage Broker/Owner
Education: Bachelor's Degree
Industry: Mortgage Lending
Channels: LinkedInYouTubeFacebook

Goals

  • To expand my brokerage's loan product offerings, especially in niche markets like Non-QM, to cater to a broader client base
  • To streamline loan processing and submission through efficient TPO portals to reduce closing times and improve client satisfaction
  • To grow my team's expertise and sales by leveraging training resources and marketing support provided by wholesale lenders.

Pain Points

  • Slow loan approvals and funding processes that delay closings and impact client trust
  • Lack of clear communication and dedicated support from wholesale lenders when complex loan scenarios arise
  • Limited access to diverse loan products, especially for clients with non-traditional financial situations.

Forward Lending Geographic Distribution

Forward Lending primarily operates within the United States, with a strong focus on California due to its headquarters and specific state programs.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targeting professionals, the user base likely consists of medium to high-income individuals in average to larger households.

Employment Status

Income Distribution

Education Level

Forward Lending Behavior Analysis

Behavior Profile

Professional Networking
Business Growth
Technology Adoption
Efficiency
Learning
Problem Solving
Information Seeking
Online Research
Communication
Customer Support
Marketing
Training
Lead Generation
Strategic Partnerships
Financial News
Time Management
Risk Management
Adaptability
Collaboration
Digital Tools

Device Breakdown

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