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Forward Lending is a wholesale mortgage lender offering a variety of loan products, including conventional, non-QM, and government-backed loans. They differentiate themselves through their technology, particularly their TPO portal called "The Track," which streamlines the loan submission and approval process for brokers. They emphasize their commitment to speed, quality, and exceptional service, aiming to build strong relationships with brokers and provide them with the tools to succeed.
Company : Forward Lending
Industry : Mortgage LendingWholesale LendingFinTech
Forward Lending Key Value propositions
Forward Lending Latest news
Home - Forward Lending, Wholesale Lending Division
We understand the importance of equipping our clients with loan programs that give them a competitive edge with their customers. That's why we offer a diverse ...
Forward Lending, Wholesale Lending Division | LinkedIn
Copyright 2024. Equal Housing Lender. Not acting on behalf of FHA, VA or USDA. Website: http://www.ForwardLendingMTG.com.
June 2024 Specials - Forward Lending, Wholesale Lending Division
Jul 1, 2024 ... Restrictions apply, contact your Account Executive for details. Important to note that a Closed-End Second Mortgage may typically have a higher ...
Forward Lending | Irvine CA
Forward Lending, Irvine, California. 142 likes · 5 talking about this · 3 were here. Providing Speed and Quality of Service, Moving our Brokers Forward.
Forward Lending SWOT Analysis
Strengths
Strong technology platform (The Track)Diverse loan product portfolio (including Non-QM)Focus on speed and efficiency
Weaknesses
Relatively unknown brand compared to larger competitorsPotential reliance on broker network for loan originationLimited information on pricing and fees publicly available
Opportunities
Expand into new geographical marketsDevelop strategic partnerships with real estate agencies or fintech companiesEnhance marketing and branding efforts to increase visibility
Threats
Intense competition in the mortgage lending industryFluctuations in interest rates and economic conditionsRegulatory changes impacting the mortgage industry
Top Marketing Strategies for Forward Lending
Content Marketing for Brokers
Develop valuable content for mortgage brokers, such as blog posts, webinars, and case studies, highlighting Forward Lending's expertise in Non-QM lending and the benefits of their TPO portal. This will position Forward Lending as a thought leader in the industry and attract more brokers.
Forward Lending User Persona
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Forward Lending Geographic and Demographic Insights
Geographic Insights: Forward Lending's primary market is the United States, followed by Canada and the United Kingdom with a smaller market share.
Top Countries
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: Forward Lending's target audience is primarily males aged 35-44, reflecting the demographics of experienced mortgage professionals.
Age Distribution
Gender Distribution
Forward Lending Socio-economic Profile
Household and Income Insights: Forward Lending's target audience falls mostly within households of 2-4 people with medium to high income levels.
Educational and Employment Insights: Forward Lending primarily targets users in full-time work, particularly business owners or those in the mortgage industry, with university-level education.
Households Size
Income Distribution
Education Level
Employment Status
Forward Lending Behavioral Insights
Interest-Based Insights: Target users are interested in real estate, finance, technology and investing, reflecting their profession and need to stay updated.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Facebook and primarily use desktops, indicating a professional online presence.
Interests
Device Breakdown
Social Media Usage
Forward Lending Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| United Wholesale Mortgage | 40% | Mortgage Lending, Wholesale Lending, Technology |
| Homepoint | 25% | Mortgage Lending, Wholesale Lending, FinTech |
| Caliber Home Loans | 15% | Mortgage Lending, Loan Servicing, Direct-to-Consumer |
