Formless Beauty Brand Positioning

Products and Features

Formless Beauty products emphasize key features such as being vegan, cruelty-free, and made with high-quality, natural ingredients. Many of their products, like the eyeshadow palettes and lip glosses, are designed to be buildable and blendable, offering versatility in application. The brand also emphasizes empowering messaging, aiming to inspire confidence and self-expression in their customers.