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Footprint Hero's target audience consists of individuals interested in DIY solar power projects, ranging from beginners to those with some experience. This audience is environmentally conscious, seeks to reduce their carbon footprint, and is drawn to hands-on learning through tutorials, reviews, and online resources.
Footprint Hero's top markets are English-speaking countries with high solar adoption rates, with the US dominating, followed by Australia and the UK.
United States
Australia
United Kingdom
Canada
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Footprint Hero attracts a diverse income range, mainly appealing to middle-income households (50%) with 2-4 members.
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