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Footprint Hero Target Audience

Footprint Hero's target audience consists of individuals interested in DIY solar power projects, ranging from beginners to those with some experience. This audience is environmentally conscious, seeks to reduce their carbon footprint, and is drawn to hands-on learning through tutorials, reviews, and online resources.

User Segments

Footprint Hero Geographic Distribution

Footprint Hero's top markets are English-speaking countries with high solar adoption rates, with the US dominating, followed by Australia and the UK.

Top Countries

United States flag

United States

60%
Australia flag

Australia

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Footprint Hero attracts a diverse income range, mainly appealing to middle-income households (50%) with 2-4 members.

Employment Status

Income Distribution

Education Level

Footprint Hero Behavior Analysis

Behavior Profile

Device Breakdown

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