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Fluke Corporation Target Audience

User Segments

Age: 42

Gender: Male

Occupation: Master Electrician

Education: Associate Degree, Electrical Engineering Technology

Age: 35

Gender: Female

Occupation: Maintenance Supervisor

Education: Bachelor's Degree, Industrial Engineering

Age: 50

Gender: Male

Occupation: Senior HVAC Technician

Education: Professional Degree, HVAC Technology

Electrical Systems Specialist

Electrical Systems Specialist

Age: 42
Gender: Male
Occupation: Master Electrician
Education: Associate Degree, Electrical Engineering Technology
Industry: Electrical
Channels: YouTubeLinkedInReddit

Goals

  • Ensure maximum uptime and safety for all electrical systems
  • Quickly and accurately diagnose complex electrical faults
  • Stay updated on the latest electrical codes and safety standards.

Pain Points

  • Dealing with outdated or inaccurate electrical schematics
  • Lack of access to reliable and precise diagnostic tools on-site
  • The constant pressure of tight deadlines and unexpected system failures.

Fluke Corporation Geographic Distribution

Primarily US-based with strong global presence, especially in developed industrial economies. Significant market share in North America and Europe, with growing presence in Asia.

Top Countries

United States flag

United States

35%
Germany flag

Germany

10%
China flag

China

8%
United Kingdom flag

United Kingdom

6%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from middle to high-income households (3-4 members), reflecting skilled professionals with stable careers and disposable income for quality tools.

Employment Status

Income Distribution

Education Level

Fluke Corporation Behavior Analysis

Behavior Profile

Problem-Solving
Accuracy
Reliability
Efficiency
Safety Conscious
Continuous Learning
Data-Driven
Connected Technology
Troubleshooting
Professional Networking
Online Research
Practical Application
DIY Enthusiast
Tech-Savvy
Value for Money
Brand Loyalty
Social Media Engagement
Youtube User
LinkedIn User
Desktop Usage

Device Breakdown

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