Find stats on top websites
Major Markets
United States
Japan
GermanySelect a competitor
Agilent Technologies
Waters Corporation
Top Marketing Channels
Agilent Technologies
- Content Marketing
- Examples: White papers, Application notes, Technical blogs
- Campaigns: Innovating for a Sustainable Future, Advancing Life Sciences, Empowering Analytical Excellence
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Industry-specific banner ads
- Campaigns: Agilent Lab Efficiency Solutions, Real-Time Polymer Analysis, Biopharma Workflow Optimization
- Industry Events & Webinars
- Examples: Pittcon, Analytica, ACS National Meeting
- Campaigns: Agilent Innovation Series, Global Agilent Connect, Virtual Analytical Summit
Top Sales Channels
- Direct Sales Force
- Field sales representatives, Inside sales teams, Technical support specialists
- Personalized Solution Consultations, On-site Instrument Demos, Post-Sales Customer Success Program
- Channel Partners/Distributors
- Regional distributors, Value-added resellers, System integrators
- Global Partner Enablement Program, Agilent Certified Partner Network, Joint Sales Initiatives
- E-commerce/Online Sales
- Agilent.com online store, Product configurators, Quote request forms
- Online Promotions for Lab Essentials, Digital Order Fulfillment Program, Configure Your System Now
Yokogawa Fluence Analytics SWOT Analysis
Strengths
Broad portfolio of analytical instruments
strong R&D investment
global sales and support network
Weaknesses
Complex product offerings can lead to long sales cycles
reliance on mature markets
high price point for some solutions
Opportunities
Growing demand for lab automation
expansion into emerging markets
personalized medicine and bioprocess analytics
Threats
Intense competition from other major players
rapid technological advancements requiring constant innovation
economic downturn impacting research budgets
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