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FlatX Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Bachelor's Degree, Arts
Age: 22
Gender: Male
Occupation: Part-Time Barista
Education: Associate Degree, Business
Age: 19
Gender: Female
Occupation: Exchange Student
Education: High School Diploma
Lena Müller
Age: 20
Gender: Female
Occupation: University Student
Education: Bachelor's Degree, Arts
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- Find affordable and safe housing near campus to minimize commute time and expenses
- Connect with like-minded students for a comfortable flat-sharing experience
- Save money to travel and experience more of Berlin's culture.
Pain Points
- Struggling to find reliable and affordable housing in a competitive market
- Dealing with anonymous landlords and sketchy online listings that feel unsafe
- Managing a tight budget while trying to cover living expenses and tuition.
FlatX Geographic Distribution
Primarily focused on Germany, especially Berlin, with potential for expansion into other European urban centers where flat-sharing is common.
Top Countries
Germany
80%
United Kingdom
5%
Netherlands
4%
Spain
3%
France
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mainly targets individuals in 1-2 person households with medium to high income, suitable for flat-sharing or renting a room.
Employment Status
Income Distribution
Education Level
FlatX Behavior Analysis
Behavior Profile
Tech-savvy
Mobile applications
Social Networks
Trust
Security
Community
Streamlined Process
Connections
Referrals
Privacy
User-friendly
Instagram
YouTube
TikTok
LinkedIn
Travel
Community Building
Urban Exploration
Online Marketplace
Device Breakdown
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