Five Tier's target audience encompasses businesses and organizations that desire to reach local audiences effectively through digital out-of-home (DOOH) advertising and potentially other integrated marketing channels. This includes, but is not limited to, local businesses (restaurants, retail, health services, automotive, real estate, etc.) aiming to drive foot traffic, promote specials, and build local brand awareness. Event organizers and entertainment venues would also be a strong target, utilizing the platform to advertise upcoming shows, concerts, or festivals to nearby residents. Larger brands and marketing agencies represent another significant target, as they can leverage Five Tier's platform for hyper-local campaigns as part of a broader marketing strategy, or manage multiple client campaigns efficiently. The platform's capabilities suggest it targets those who understand the value of real-time, dynamic content delivery and data-driven optimization in advertising, aiming to bridge the gap between digital content and physical presence. They are likely seeking to modernize their advertising efforts beyond traditional methods and gain deeper insights into campaign performance.