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FirmBase Target Audience

User Segments

Age: 38

Gender: Female

Occupation: CEO, SaaS Startup

Education: Master's Degree, Business Administration

Age: 42

Gender: Male

Occupation: Founder & CTO, Fintech Scale-up

Education: Master's Degree, Computer Science

Age: 35

Gender: Female

Occupation: Head of Operations, Tech Scale-up

Education: Professional Degree, Law

Innovator Isabella

Innovator Isabella

Age: 38
Gender: Female
Occupation: CEO, SaaS Startup
Education: Master's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • To successfully scale my SaaS company globally while maintaining innovation
  • To secure essential funding rounds without legal pitfalls
  • To build a robust, legally compliant operational framework.

Pain Points

  • Navigating complex international legal frameworks for expansion
  • Finding cost-effective and pragmatic legal counsel
  • Worrying about unforeseen legal issues hindering rapid growth.

FirmBase Geographic Distribution

FirmBase primarily targets the Netherlands, with growing potential in key European tech hubs like the UK and Germany, and an eye on international expansion.

Top Countries

Netherlands flag

Netherlands

65.5%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

7%
United States flag

United States

5%
Ireland flag

Ireland

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are likely high-income individuals in 2-4 person households, reflecting business owners and senior professionals in tech.

Employment Status

Income Distribution

Education Level

FirmBase Behavior Analysis

Behavior Profile

Proactive
Innovation
Founder's Mentality
Problem-solving
Business Strategy
Risk Management
Efficiency
Cost Predictability
Learning & Development
Leadership Development
LinkedIn
YouTube
Twitter
Desktop Usage
Information-seeking

Device Breakdown

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