The primary target audience for Fine Fettle is adults aged 21 and older, specifically those residing in or able to travel to the states where they operate, which include Massachusetts, Maryland, and Connecticut. This audience is segmented into recreational cannabis consumers and registered medical cannabis patients. The recreational segment includes individuals exploring cannabis for leisure, wellness, or social purposes, who are interested in a diverse product selection and a premium retail experience. The medical segment comprises patients seeking cannabis for therapeutic purposes, often with specific conditions, who require reliable access to consistent, high-quality products and knowledgeable guidance. Geographically, the target audience is localized to the areas surrounding their dispensary locations in each state, including towns like Martha's Vineyard, Shirley, Attleboro, and Rowley in Massachusetts; Gaithersburg and Westminster in Maryland; and Stamford, Newington, Willimantic, and Storrs in Connecticut. They also target individuals interested in cannabis education and community engagement.