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Octave Target Audience

Octave targets individuals seeking therapy, particularly those with insurance coverage. They offer services for individual, couples, and family therapy, catering to a wide range of mental health needs. They also target therapists seeking a supportive and sustainable practice environment.

User Segments

Octave Geographic Distribution

Octave's primary market is the United States, followed by Canada. The platform also shows presence in other English-speaking countries like the UK and Australia, indicating potential for global expansion.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Octave's target users are from diverse income levels, with a larger concentration in the middle-income range. The platform appeals to both individuals and families, with a higher representation of households with 1-4 members.

Employment Status

Income Distribution

Education Level

Octave Behavior Analysis

Behavior Profile

Device Breakdown

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