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Lando Target Audience

User Segments

Age: 48

Gender: Female

Occupation: School District Superintendent

Education: Professional Degree, Educational Leadership

Age: 42

Gender: Male

Occupation: Elementary School Principal

Education: Master's Degree, Educational Administration

Age: 35

Gender: Female

Occupation: PTO/PTA President

Education: Bachelor's Degree, Communications

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 48
Gender: Female
Occupation: School District Superintendent
Education: Professional Degree, Educational Leadership
Industry: Education
Channels: LinkedInYouTubeFacebook

Goals

  • Ensure all schools within the district offer high-quality, engaging, and accessible after-school enrichment programs that address diverse student needs and improve academic outcomes
  • Optimize district resources and budgets by identifying cost-effective solutions that reduce administrative burden on school staff while maintaining program quality and consistency
  • Foster a culture of innovation and continuous improvement across the district, promoting initiatives that enhance student well-being, engagement, and critical thinking skills.

Pain Points

  • Finding reliable and consistent enrichment program providers that can scale across multiple schools without compromising quality or increasing administrative overhead
  • Demonstrating tangible returns on investment for after-school programs, especially in terms of student achievement and attendance, to secure ongoing funding and support
  • Navigating complex logistical challenges and communication gaps between district administration, individual schools, and external program vendors.

Lando Geographic Distribution

Lando's primary market is the United States, specifically the Bay Area, with minor presence in other English-speaking countries. Expansion is likely focused within the US.

Top Countries

United States flag

United States

99.5%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0.1%
Australia flag

Australia

0.1%
Other flag

Other

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are mainly families with 3-6 members, indicating parents with children. Income levels are skewed towards medium and high.

Employment Status

Income Distribution

Education Level

Lando Behavior Analysis

Behavior Profile

Engagement
Convenience
Problem-solving
Critical Thinking
Skill Development
Learning
After-School
Parent Communication
Teacher Quality
Flexibility
Online Activity
Social Media Usage
Device Usage
Retention
Trust
Fun
Grit
Innovation
Exploration
Collaboration

Device Breakdown

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