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Finch Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: Associate Degree

Age: 22

Gender: Male

Occupation: Part-Time Sales Associate

Education: Bachelor's Degree

Age: 19

Gender: Female

Occupation: Part-Time Barista

Education: High School

Sarah Chen

Sarah Chen

Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • Successfully balance academic pressures with personal well-being to avoid burnout
  • Develop effective time management skills to complete assignments on time and still have time for self-care
  • Cultivate a positive mindset to navigate the challenges of college life and maintain mental resilience.

Pain Points

  • Feeling overwhelmed by heavy coursework and demanding deadlines
  • Struggling to maintain a consistent sleep schedule due to late-night study sessions
  • Difficulty finding affordable and accessible resources for managing stress and anxiety.

Finch Geographic Distribution

Finch's primary market is North America, especially the US and Canada, followed by key English-speaking and Western European nations, indicating a global reach.

Top Countries

United States flag

United States

40.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Finch users typically reside in smaller households (1-4 people) and fall into the medium-income bracket, reflecting accessibility and broad appeal.

Employment Status

Income Distribution

Education Level

Finch Behavior Analysis

Behavior Profile

Self-Care Routines
Mood Tracking
Mindfulness
Habit Building
Personal Growth
Stress Management
Digital Proficiency
Social Media Usage
Instagram
YouTube
TikTok
iOS Devices
Android Devices
Goal-Oriented
Time Management
Proactive Wellness
Emotional Regulation
Seeking Support
Approachability
Engagement Consistency

Device Breakdown

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