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Food Yoga International Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Director of Corporate Social Responsibility

Education: Master's Degree in Sustainable Development

Age: 35

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree in Computer Science

Age: 58

Gender: Female

Occupation: Retired Healthcare Administrator

Education: Master's Degree in Public Health

Evelyn Chen

Evelyn Chen

Age: 48
Gender: Female
Occupation: Director of Corporate Social Responsibility
Education: Master's Degree in Sustainable Development
Industry: Non-profit
Channels: LinkedInFacebookYouTube

Goals

  • To identify and partner with impactful non-profits that align with corporate sustainability goals and demonstrate measurable social impact
  • To build a strong CSR portfolio that enhances brand reputation and employee engagement
  • To allocate corporate resources effectively to address pressing global issues like hunger and environmental sustainability.

Pain Points

  • Finding non-profits with transparent reporting and verifiable impact metrics
  • Navigating bureaucratic hurdles and slow decision-making processes within large organizations
  • Balancing diverse stakeholder expectations while implementing CSR initiatives.

Food Yoga International Geographic Distribution

FYI has a significant global presence, with strong ties to India and a considerable base in developed Western countries, reflecting diverse donor and beneficiary locations.

Top Countries

India flag

India

25%
United States flag

United States

15%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

6%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targeting medium-income households of 2-4 people, indicating a broad appeal to families and couples with disposable income for charitable giving.

Employment Status

Income Distribution

Education Level

Food Yoga International Behavior Analysis

Behavior Profile

Giving
Volunteering
Advocacy
Engagement
Plant-based
Socially_conscious
Online_activity
Learning
Sharing
Community
Ethical
Spiritual
Health_conscious
Researching
Conscious_living
Digital_engagement
Interacting
Supporting

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