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Fennel Esports Target Audience

Fennel Esports targets a broad audience within the esports and gaming communities. Geographically, given the .com domain and common global nature of esports, their target audience is likely global, though specific teams or operations might have a stronger presence in certain regions. Demographically, the core audience consists primarily of young adults and teenagers, typically aged 13-35, who are highly engaged with video games, online streaming, and competitive gaming. Psychographically, this audience is competitive, community-oriented, tech-literate, and deeply invested in the culture and narratives surrounding esports. They are consumers of digital content, early adopters of new technologies, and often have disposable income for gaming-related purchases, merchandise, or subscriptions. Beyond direct fans and players, the target audience also extends to potential business partners, advertisers, and investors seeking to capitalize on the growth and engagement within the esports industry.

User Segments

Age: 16

Gender: Male

Occupation: Student

Education: High School

Age: 20

Gender: Female

Occupation: Part-Time

Education: Associate Degree

Age: 23

Gender: Male

Occupation: Student

Education: Associate Degree

Leo "The Lurker" Miller

Leo "The Lurker" Miller

Age: 16
Gender: Male
Occupation: Student
Education: High School
Industry: Gaming
Channels: YouTubeTikTokReddit

Goals

  • Improve my game sense and mechanical skills to climb competitive ranks
  • Connect with other like-minded gamers and build a strong online community
  • Stay updated on the latest esports news, tournaments, and pro player strategies.

Pain Points

  • Lack of dedicated time for practice due to school commitments and homework
  • Difficulty finding reliable teammates for consistent competitive play
  • Feeling overwhelmed by the sheer volume of content and distinguishing credible sources.

Fennel Esports Geographic Distribution

Fennel Esports likely has a global reach, with significant user bases in the US and India, followed by South Korea, Brazil, and Germany, reflecting major esports markets.

Top Countries

United States flag

United States

25.5%
India flag

India

20%
South Korea flag

South Korea

10%
Brazil flag

Brazil

8.5%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households with medium income, indicating a strong connection to mainstream gaming demographics.

Employment Status

Income Distribution

Education Level

Fennel Esports Behavior Analysis

Behavior Profile

Competitive Gaming
Online Streaming
Content Consumption
Community Engagement
Tech-Savvy
Social Media Activity
Digital Content
Early Adopters
Merchandise Purchase
Fan Investments
Gaming Culture
Skill Improvement
Brand Loyalty
Online Community Participation
Tournament Viewership
Discord Usage
Xbox Gaming

Device Breakdown

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