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FDNational Target Audience

User Segments

Age: 45

Gender: Female

Occupation: Senior HR Manager

Education: Master's Degree, Human Resources Management

Age: 52

Gender: Male

Occupation: Small Business Owner

Education: Bachelor's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Director of Operations

Education: Master's Degree, Business Management

Eleanor Vance

Eleanor Vance

Age: 45
Gender: Female
Occupation: Senior HR Manager
Education: Master's Degree, Human Resources Management
Industry: Human Resources
Channels: LinkedInYouTubeFacebook

Goals

  • To optimize employee retention and morale through comprehensive benefits and strong HR programs
  • To streamline HR administrative tasks using technology to increase efficiency
  • To ensure full regulatory compliance in all HR and benefits offerings.

Pain Points

  • Managing complex benefits packages with limited internal resources
  • Keeping up with ever-changing employment laws and compliance requirements
  • Finding reliable partners who understand the unique needs of a growing business.

FDNational Geographic Distribution

Primarily serving businesses in South Florida, FDNational also handles multi-state and national accounts, with the vast majority of users in the United States.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.5%
United Kingdom flag

United Kingdom

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in medium to high-income households, with 3-4 person households being most common, reflecting their professional status.

Employment Status

Income Distribution

Education Level

FDNational Behavior Analysis

Behavior Profile

Professional Development
Technology Adoption
LinkedIn Usage
YouTube Engagement
Streamlining Processes
Seeking Expert Guidance
Problem Solving
Networking
Information Seeking
Efficiency Improvement
Risk Management
Employee Satisfaction
Strategic Planning
Digital Engagement
Decision-Making

Device Breakdown

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