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FBorFW.com is the official website of Lynn Johnston's beloved comic strip, "For Better or For Worse." The website provides a comprehensive archive of the strip, from its beginning in 1979 to its conclusion in 2008, as well as occasional new strips added by Lynn. It also offers a variety of games, puzzles, and behind-the-scenes information about the strip and its creator.
Company : For Better or For Worse
Industry : EntertainmentComicsOnline Content
For Better or For Worse Key Value propositions
For Better or For Worse Latest news
Lynn, On Her Trip to Cartoon Crossroads Columbus - FBorFW News ...
Oct 17, 2018 ... The Billy Ireland Cartoon Library & Museum, located within Ohio State University, has one of the biggest and most important collections of ...
Sunday, September 4, 2011 - FBorFW Strip Fix
Sep 4, 2011 ... About FBorFW · About Lynn · Licensing ... News · Shop. Post navigation. ← Prev · Today's ... Facial expressions and body language are as important ...
Today My Heart Was Broken By a Comic Strip Character | by ...
Apr 21, 2024 ... With permission: https://www.fborfw.com ... Farley's death would have been old news for anyone catching an earlier rerun, but it was fresh news ...
Page 41 – FBorFW Strip Fix
Jan 13, 2021 ... Lynn's Comments: I loved working with Miss Edwards. She allowed me to pontificate on issues I thought were important...without everyone thinking ...
For Better or For Worse SWOT Analysis
Strengths
Strong brand recognition and nostalgiaLoyal fanbase spanning decadesComprehensive content archive
Weaknesses
Limited new content updatesReliance on a single creatorPotential niche appeal
Opportunities
Expand digital offerings (e.g., mobile app, merchandise)Collaborate with other artists or platformsLeverage social media for fan engagement
Threats
Changing readership demographicsCompetition from other entertainment sourcesMaintaining website infrastructure and security
Top Marketing Strategies for For Better or For Worse
Content-Driven Engagement
This strategy focuses on creating and distributing engaging content related to the comic strip, such as behind-the-scenes videos, interviews with Lynn Johnston, and even interactive quizzes. This will increase user engagement and encourage longer visits to the website, ultimately leading to more page views.
Personalized User Onboarding
This strategy tailors the user onboarding experience to each user's interests and preferences. By asking users what characters or storylines they are most interested in, the website can then deliver a more personalized experience that keeps users engaged and coming back for more.
Leverage 'As Seen In' Media Mentions
This strategy highlights any media coverage FBorFW.com has received, such as articles or reviews, to build credibility and trust among potential visitors. This can be achieved by prominently displaying these mentions on the website or incorporating them into social media posts.
For Better or For Worse User Persona
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GOALS
Frustrations
For Better or For Worse Geographic and Demographic Insights
Geographic Insights: The target market is primarily concentrated in English-speaking countries with a strong affinity for North American pop culture.
Canada
35%
United States
30%
United Kingdom
10%
Australia
8%
New Zealand
5%
Demographic Insights: The majority of the target audience is female, aged between 35-64, reflecting the comic's popularity during their formative years.
For Better or For Worse Socio-economic Profile
Household and Income Insights: The target audience typically falls within middle-income households, with a significant portion having families with 3-4 members.
Educational and Employment Insights: A large portion of users are likely to have college degrees and are either employed full-time or retired, reflecting their life stage and interests.
For Better or For Worse Behavioral Insights
Interest-Based Insights: Users are interested in relatable, family-oriented content, with hobbies like cooking, gardening, and keeping up with current events.
Technology and Social Media Usage: Users primarily access content on desktops and smartphones, actively engaging with Facebook and YouTube for entertainment and connection.
For Better or For Worse Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
GoComics | 40% | Comics, Humor, Entertainment |
Comics Kingdom | 30% | Comics, Syndication, Newspapers |
Arcamax | 15% | News, Entertainment, Puzzles |