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Maryland Department of Commerce

Virginia Economic Development Partnership (VEDP)

Top Marketing Channels

Maryland Department of Commerce

  • Digital Marketing
  • Examples: Website content, Social media posts, Email newsletters
  • Campaigns: Maryland Open for Business, Invest in Maryland, Maryland Innovation Initiative
  • Content Marketing
  • Examples: Case studies, Industry reports, Blog articles
  • Campaigns: Maryland Business Success Stories, Economic Impact Series, Future of Maryland Economy
  • Events & Sponsorships
  • Examples: Trade shows, Industry conferences, Webinars
  • Campaigns: Maryland Economic Development Conference, BioMaryland Forum, Cybersecurity Summit Maryland

Top Sales Channels

  • Direct Outreach
  • Cold calls, Personalized emails, In-person meetings
  • Business Expansion Outreach Program, Relocation Incentive Program, Foreign Direct Investment Drive
  • Partnerships & Referrals
  • Local economic development offices, Industry associations, Real estate brokers
  • Maryland Partner Network Initiative, Connector Program, Broker Referral Incentive
  • Incentive Programs
  • Tax credits, Grants, Loan programs
  • Enterprise Zone Tax Credits, Maryland Economic Development Assistance Fund, Job Creation Tax Credit

Fairfax County Economic Development Authority (FCEDA) SWOT Analysis

Strengths

Strong focus on specific growth industries like biotechnology and cybersecurity

proactive business incentive programs

strategic location with access to federal agencies.

Weaknesses

Potential competition from neighboring states for businesses

reliance on specific industry sectors

perception of higher cost of living compared to some other regions.

Opportunities

Further development of tech and life sciences clusters

attracting more international businesses

leveraging federal funding for infrastructure and workforce development.

Threats

Economic downturns impacting business investment

changes in federal contracting policies

talent migration to other regions.

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