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Facebook Target Audience

User Segments

Age: 16

Gender: Female

Occupation: High School Student

Education: High School

Age: 15

Gender: Male

Occupation: High School Student

Education: High School

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Maya 'The Trendsetter'

Maya 'The Trendsetter'

Age: 16
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • To stay updated on the latest pop culture trends and memes
  • To connect with friends and share daily life experiences
  • To discover new content creators and influencers.

Pain Points

  • Missing out on social events or viral trends
  • Dealing with cyberbullying or online negativity
  • Limited screen time imposed by parents.

Facebook Geographic Distribution

Facebook boasts a truly global presence, with significant user bases in India and the United States, followed by Indonesia, Brazil, and Mexico, showcasing widespread accessibility across diverse regions.

Top Countries

India flag

India

18.5%
United States flag

United States

10.2%
Indonesia flag

Indonesia

6.5%
Brazil flag

Brazil

5.8%
Mexico flag

Mexico

4.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Facebook's user base largely comprises households of 3-4 people, indicating family and small group connections. Income levels are predominantly medium, ensuring broad accessibility.

Employment Status

Income Distribution

Education Level

Facebook Behavior Analysis

Behavior Profile

Social Connection
Content Sharing
Content Consumption
Community Building
Personal Expression
Information Exchange
Video Consumption
Digital Marketing
Online Gaming
News Consumption
Privacy Concerns
Notification Overload
Cross-platform Usage
Mobile-first
Diverse Languages
Global Reach
Seeking Community
Brand Engagement
Account Management
Accessibility Focused

Device Breakdown

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