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Facebook Target Audience

The target audience is broad, as Facebook aims to connect people of all ages, backgrounds, and interests. This is evident in the wide range of languages offered and the emphasis on connecting with friends and family. Facebook also targets businesses and organizations by offering tools for creating pages and advertising.

User Segments

Facebook Geographic Distribution

Facebook has a significant global presence, with its largest user base in India, followed by the United States, Brazil, Indonesia, and Mexico.

Top Countries

India flag

India

18%
United States flag

United States

12%
Brazil flag

Brazil

8%
Indonesia flag

Indonesia

7%
Mexico flag

Mexico

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Facebook users typically belong to households of 2-4 members with medium income levels. Larger households and higher income users are less represented.

Employment Status

Income Distribution

Education Level

Facebook Behavior Analysis

Behavior Profile

Device Breakdown

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