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EZSCRIPTRx Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Owner & Lead Pharmacist
Education: Doctorate Degree, Pharmacy
Age: 55
Gender: Male
Occupation: Pharmacy Manager
Education: Professional Degree, Pharmacy
Age: 39
Gender: Female
Occupation: Operations Director, Independent Pharmacy Chain
Education: Professional Degree, Business Administration
Dr. Sarah Chen
Goals
- Improve the financial viability of her independent pharmacy to ensure long-term sustainability and growth
- Streamline pharmacy workflows to reduce administrative burden and allow more focus on patient care
- Enhance patient adherence and outcomes by identifying affordable and accessible medication options.
Pain Points
- Dealing with decreasing profit margins due to PBM reimbursements and rising operational costs
- Managing complex and time-consuming administrative tasks, taking away from direct patient interaction
- Struggling to find cost-effective medication options for patients, leading to abandoned prescriptions.
EZSCRIPTRx Geographic Distribution
EZSCRIPTRx primarily serves the United States and Puerto Rico, with minor presence and potential expansion into neighboring North American markets and Argentina.
Top Countries
United States
Puerto Rico
Canada
Mexico
Argentina
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users typically reside in 2-4 person households and are in the medium to high-income brackets, reflecting their professional roles.
Employment Status
Income Distribution
Education Level
EZSCRIPTRx Behavior Analysis
Behavior Profile
Device Breakdown
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