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Notion
OneNote
Top Marketing Channels
Notion
- Content Marketing
- Examples: Notion blog, templates gallery, user guides
- Campaigns: How Notion Works, Build Your Own OS, Templates for Every Workflow
- Social Media Marketing
- Examples: YouTube tutorials, Instagram aesthetic posts, Twitter updates
- Campaigns: Notion For Everything, Community Showcase, Weekly Tips
- Influencer Marketing
- Examples: YouTube productivity gurus, tech reviewers, student creators
- Campaigns: My Workflow with Notion, Notion for Students, Remote Work with Notion
Top Sales Channels
- Freemium Model
- Free Personal Plan, free trials for teams, basic access features
- Start for Free, Try Team Features, Get Started with Notion
- Direct Sales (Enterprise)
- Custom demos, dedicated account managers, tailored pricing
- Notion for Enterprise, Scale Your Team with Notion, Secure Collaboration
- Partnerships/Integrations
- API integrations, community templates, consultant network
- Connect Your Tools, Build on Notion, Expert Consulting
Evernote SWOT Analysis
Strengths
Highly flexible and customizable
all-in-one workspace solution
strong community support and template ecosystem.
Weaknesses
Can be overwhelming for new users
potential for feature bloat
performance issues with very large workspaces.
Opportunities
Expansion into larger enterprise market
deeper AI integration
niche-specific template solutions.
Threats
Competition from specialized tools
user lock-in challenges
potential for pricing sensitivity.
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