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Evergreen Home Loans Target Audience
User Segments
Age: 27
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree
Age: 30
Gender: Male
Occupation: Registered Nurse
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Emily Chen
Age: 27
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree
Industry: Technology
Channels: YouTubeInstagramReddit
Goals
- To successfully purchase her first home within her budget
- To understand the entire mortgage process without feeling overwhelmed or confused
- To find a lender who can guide her through the complexities of loan options and down payments.
Pain Points
- Difficulty understanding complex financial jargon and mortgage terms
- Fear of making a wrong financial decision or committing to a loan she can't afford
- The overwhelming amount of information and conflicting advice online regarding home buying.
Evergreen Home Loans Geographic Distribution
Evergreen Home Loans primarily targets the Pacific Northwest (WA, OR), with a wider but less dense reach in AZ, CA, NV, serving the US market.
Top Countries
United States
100%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often families (3-4 person households) with medium to high incomes, seeking diverse financing solutions.
Employment Status
Income Distribution
Education Level
Evergreen Home Loans Behavior Analysis
Behavior Profile
Device Breakdown
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