Enervee's target audience encompasses both direct customers (the utility companies) and the end-consumers of energy served by those utilities. For the utility companies, the value proposition centers on empowering their customers to make smarter energy choices, thereby achieving energy savings goals, improving customer engagement and satisfaction, and potentially reducing peak demand. For the end-consumers (residential and small business customers of the utilities), the platform aims to provide personalized, data-driven insights and recommendations to help them save money on energy bills, reduce their carbon footprint, and make informed purchasing decisions for energy-efficient products like appliances, EVs, and solar panels. This dual targeting approach highlights Enervee's role as a B2B2C provider, where the utility acts as the intermediary to reach the mass market of energy consumers.