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Energy Cloud Inc. Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Senior Property Manager

Education: Master's Degree, Real Estate Management

Age: 42

Gender: Female

Occupation: Facilities Director

Education: Bachelor's Degree, Facilities Management

Age: 55

Gender: Male

Occupation: Real Estate Portfolio Manager

Education: Master's Degree, Business Administration

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Senior Property Manager
Education: Master's Degree, Real Estate Management
Industry: Property Management
Channels: LinkedInYouTubeFacebook

Goals

  • Significantly reduce operational costs for commercial properties through energy efficiency
  • Implement advanced sub-metering systems to accurately bill tenants for utility consumption and improve cost accounting
  • Ensure all managed properties comply with evolving energy efficiency regulations and sustainability standards.

Pain Points

  • Lack of granular data to identify true energy waste and optimize consumption
  • Difficulty in accurately allocating utility costs to individual tenants and resolving billing disputes
  • High and unpredictable utility bills impacting property profitability and tenant satisfaction.

Energy Cloud Inc. Geographic Distribution

Primarily focused on the US market, especially California and Hawaii, with potential for North American and select international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily come from medium to high-income households (3-4 members), indicating commercial decision-makers or affluent homeowners.

Employment Status

Income Distribution

Education Level

Energy Cloud Inc. Behavior Analysis

Behavior Profile

Data-Driven Decision Making
Real-time Insights
Automation
Cost Savings Focus
Problem Solvers
Efficiency Seekers
Technology Adoption
Research-Oriented
LinkedIn Users
YouTube Viewers
Professional Development
Interest in Sustainability
Online Permitting
Building Performance Monitoring
Seeking ROI
Avoiding Penalties
Improving Tenant Satisfaction
Identifying Waste
Smart Home Interest
Business News Consumption

Device Breakdown

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