Elisity Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Palo Alto Networks

Illumio

Top Marketing Channels

Palo Alto Networks

Content Marketing (Blog/Resource Hub)
Examples: Unit 42 Threat Intelligence, Cybersecurity Blog, White Papers & eBooks
Campaigns: Cloud Security Insights, Zero Trust Network Access (ZTNA) Explained, Ransomware Protection Guide

Webinars & Virtual Events
Examples: Ignite Cybersecurity Conference, Cybersecurity Summit, Live Demos & Expert Q&A Sessions
Campaigns: Future of Secure Access, Automating Security Operations, Protecting the Hybrid Cloud

Social Media Marketing
Examples: LinkedIn thought leadership posts, Twitter security news, YouTube product demos
Campaigns: #PaloAltoNetworksInsights, #CybersecurityTrends, #ZeroTrust

Direct Sales Force
Enterprise Account Executives, Government Sales Team, Commercial Sales Representatives
Strategic Account Engagement Program, Solution Briefing Sessions, Proof of Concept (POC) Offering

Channel Partners/Resellers
Value-Added Resellers (VARs), Managed Security Service Providers (MSSPs), Global System Integrators
Partner Enablement Program, Joint Marketing Funds, Co-selling Initiatives

Broad portfolio of security products (network

cloud

endpoint)

Strong brand recognition and market leadership

Extensive R&D and innovation capabilities

High price point can be a barrier for some organizations

Complexity of integrating various products

Potential for vendor lock-in

Growing demand for cloud security and SASE solutions

Expansion into new geographies and market segments

Strategic acquisitions to broaden capabilities

Intense competition from specialized vendors

Evolving threat landscape requires continuous adaptation

Economic downturn impacting IT security budgets