Elisity : Market and Competitor Analysis

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Elisity is a cybersecurity company specializing in identity-based microsegmentation. Their primary offering is a cloud-delivered platform that provides comprehensive network visibility, granular control over network access, and enhanced security against modern threats like ransomware. Elisity emphasizes ease of deployment, scalability, and compliance with industry standards.

Company : Elisity

Industry : CybersecurityNetwork SecurityMicrosegmentation

Major Markets

United States

United Kingdom

Germany

Key Competitors

Illumio

Guardicore

vArmour

Elisity Key Value propositions

Microsegmentation

Zero Trust Security

Network Visibility

Compliance

Elisity Latest news

Simplify Network Segmentation | Elisity Identity-Based ...

Simplify network segmentation with Elisity's identity-based microsegmentation with advanced policies for users, devices, and applications.

Securing Pharma: A CISO Perspective with Mike Elmore at GSK

As GSK rides the wave of global expansion, it successfully initiates three new Elisity-powered sites every week. Michael Elmore. Chief Information Security ...

News & Events

Join us for an exclusive VIP virtual Coffee Negronis tasting with Elisity. May 30, 2023. Join us for an exclusive virtual Coffee Negroni tasting event that ...

Elisity Announces Strategic Board Addition Galina Antova and ...

Oct 4, 2023 ... Mike Elmore, CISO at GSK, underscored the importance of this recognition, stating, “The CSO50 award is a testament to Elisity and GSK's ...

Elisity SWOT Analysis

Strengths

Strong microsegmentation technology (IdentityGraph)Focus on ease of deployment and scalabilityCloud-delivered platform for wider accessibility

Weaknesses

Relatively new player in a competitive marketPotential challenges in proving ROI for some businessesDependence on strong cybersecurity talent for implementation

Opportunities

Growing demand for zero-trust security solutionsExpand into new verticals beyond current focusStrategic partnerships to enhance product offerings

Threats

Competition from established cybersecurity vendorsRapid evolution of cybersecurity threatsPotential economic downturn impacting IT spending

Top Marketing Strategies for Elisity

Content Marketing & Thought Leadership

Develop high-quality content, such as blog posts, white papers, and webinars, focusing on cybersecurity challenges relevant to target industries. Establish Elisity as a thought leader in microsegmentation, building trust and credibility with potential customers.

Targeted Account-Based Marketing (ABM)

Identify key accounts within target industries and tailor marketing campaigns directly to them. Leverage personalized messaging, targeted advertising, and relationship-building activities to drive engagement and generate qualified leads.

Partnerships and Integrations

Collaborate with complementary cybersecurity vendors and system integrators to expand reach and offer comprehensive solutions. Integrate Elisity's platform with existing security tools used by target customers, simplifying deployment and increasing adoption.

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Elisity User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

CISO

Industry :

Healthcare

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

Ensure robust protection of sensitive patient data from cyber threats to comply with HIPAA regulations and maintain patient trust
Implement a scalable and future-proof network security solution that can adapt to the evolving threat landscape and accommodate future growth
Streamline security operations and reduce complexity to optimize resource allocation and improve overall security posture

Frustrations

Difficulty achieving consistent security policies across a complex network with legacy systems
Lack of real-time visibility into network activity and potential threats leading to reactive security measures
Overwhelmed by the sheer volume of security alerts, making it challenging to prioritize and address critical issues effectively

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Head of IT Infrastructure

Industry :

Manufacturing

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Guarantee uninterrupted operation of critical infrastructure and manufacturing processes by mitigating cyber risks and preventing downtime
Implement a microsegmentation solution that provides granular control over network access, limiting the impact of potential breaches
Enhance the company's security posture to meet industry-specific compliance requirements and avoid potential fines or penalties

Frustrations

Struggling to implement effective security measures across a vast and complex network with interconnected devices
Facing challenges in managing and securing a mix of IT and OT environments with different security protocols
Dealing with a shortage of skilled cybersecurity professionals to manage and maintain the network security infrastructure

Name:

David Lee

Age :

38

Gender :

Male

Occupation :

Senior Security Architect

Industry :

Financial Services

Education :

Master's Degree, Information Security

Preferred platforms

GOALS

Maintain the highest level of security for sensitive financial data and transactions to protect customer trust and meet regulatory requirements
Implement a zero-trust security model to minimize lateral movement and limit the impact of potential breaches
Continuously monitor and improve the organization's security posture to stay ahead of emerging threats and vulnerabilities

Frustrations

Dealing with the complexities of securing a highly regulated industry with strict compliance requirements
Facing difficulties in integrating new technologies and cloud services while maintaining a strong security posture
Constant pressure to demonstrate a positive ROI on security investments and justify budget allocations

Elisity Geographic and Demographic Insights

Geographic Insights: Elisity's primary market is the United States (45%), followed by the United Kingdom (15%) and Germany (10%). Canada and Australia represent smaller but significant markets.

Top Countries

United States
45%
United Kingdom
15%
Germany
10%
Canada
8%
Australia
7%

Demographic Insights: Elisity's target audience is predominantly male (70%), aged 35-44 (35%). This aligns with demographics typically holding senior IT security roles.

Age Distribution

Gender Distribution

Elisity Socio-economic Profile

Household and Income Insights: Elisity's users are likely to be in households of 3-4 people (35%) with medium to high income levels (90%), reflecting professionals in established careers.

Educational and Employment Insights: Elisity's target audience is highly educated, with 90% having university or postgraduate degrees, aligning with the specialized knowledge required for their roles.

Households Size

Income Distribution

Education Level

Employment Status

Elisity Behavioral Insights

Interest-Based Insights: Elisity users are interested in cybersecurity, IT, data privacy, cloud computing, compliance, risk management, and network security.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and prefer desktop devices. They show engagement on YouTube, Twitter, and Reddit.

Interests

CybersecurityInformation TechnologyData PrivacyCloud ComputingComplianceRisk ManagementNetwork Security

Device Breakdown

Social Media Usage

Elisity Top Competitors

Competitor	Estimated market share	Top domains
Illumio	35%	Microsegmentation, Zero Trust Security, Data Center Security
Guardicore	25%	Cloud Security, Kubernetes Security, Data Protection
vArmour	15%	Network Security, Application Security, Threat Intelligence

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