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Element451 Target Audience
User Segments
Age: 52
Gender: Female
Occupation: VP of Enrollment Management
Education: Doctorate Degree, Educational Leadership
Age: 48
Gender: Male
Occupation: Dean of Student Access & Success
Education: Master's Degree, Higher Education Administration
Age: 45
Gender: Female
Occupation: Chief Marketing Officer (CMO)
Education: Professional Degree, Marketing & Communications
Dr. Eleanor Vance
Goals
- Increase student enrollment year-over-year while maintaining academic quality
- Enhance the personalized experience for prospective students across all touchpoints
- Improve staff efficiency and reduce burnout within the admissions and enrollment teams through automation.
Pain Points
- Struggling with declining enrollment trends and fierce competition for students
- Inability to provide 24/7 personalized support to prospective students due to staffing limitations
- Lack of real-time, data-driven insights to optimize recruitment strategies and demonstrate ROI effectively.
Element451 Geographic Distribution
Primarily focused on the US market, with minor presence in Canada, UK, Australia, and Germany, indicating a North American centric strategy.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily belong to high-income households of 3-4 people, indicating established professionals.
Employment Status
Income Distribution
Education Level
Element451 Behavior Analysis
Behavior Profile
Device Breakdown
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