Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Greenhouse
Ashby
Top Marketing Channels
Greenhouse
- Content Marketing
- Examples: Blog posts, Whitepapers, Webinars
- Campaigns: Hiring Trends Report, DEI in Recruiting Series, ATS Buyer's Guide
- Social Media Marketing
- Examples: LinkedIn, Twitter, Facebook
- Campaigns: #HiringSuccess, Customer Spotlight, Talent Acquisition Insights
- Partnership Marketing
- Examples: Integrations with HR tech providers, Co-marketing with industry associations, Referral programs
- Campaigns: API Partner Showcase, HR Tech Integrations, Consulting Partner Network
Top Sales Channels
- Direct Sales (Enterprise)
- Dedicated sales reps, Custom demos, Strategic account management
- Enterprise Solutions Consultation, Annual Contract Renewal, Strategic Partnership Initiative
- Inbound Sales
- Free trial sign-ups, Demo requests, Contact Us forms
- Trial Conversion Nurture, Demo Scheduling Campaign, Lead Qualification Outreach
- Channel Sales
- Resellers, Implementation partners, HR consultants
- Partner Onboarding Program, Joint Sales Enablement, Partner Incentive Program
Dover SWOT Analysis
Strengths
Established market leader
Comprehensive feature set
Strong brand recognition in enterprise HR.
Weaknesses
Higher price point for startups
Can be complex for small teams
May have longer implementation times.
Opportunities
Expand into adjacent HR tech domains
Offer more tailored solutions for specific industries
Enhance AI/ML capabilities.
Threats
Emergence of niche ATS/recruiting tools
Economic downturns impacting enterprise budgets
Data privacy and security concerns.
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