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Key Competitors
R/GA
Accenture Song
R/GA
Strong reputation for digital transformation and innovation
Extensive experience with global brands
Deep expertise in experience design
Potentially high service costs
Large agency structure may lead to slower decision-making
Reliance on project-based work over long-term retainers
Expansion into emerging technologies like AI and VR
Growth in digital commerce and direct-to-consumer models
Strategic acquisitions of niche agencies
Increased competition from consulting firms
Rapid changes in digital trends requiring constant adaptation
Economic downturns impacting marketing budgets
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