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Industry Landscape
The automotive consulting and training industry is currently focused on helping dealerships adapt to evolving sales models, improve customer experience, and integrate new technologies. There's a strong emphasis on digital sales, lead conversion, and staff retention amidst ongoing shifts in consumer behavior and vehicle purchasing processes. Accountability and structured training are key to addressing high turnover and operational inefficiencies.
Total Assets Under Management (AUM)
Number of franchised new car dealerships in United States
~16,680 (2023)
(-1.0% (2023) CAGR)
- The number of franchised new car dealerships in the US has seen a slight decline.
- This trend is influenced by consolidation and changing distribution models.
- Despite fewer physical locations, the need for efficiency and digital prowess remains high.
Total Addressable Market
500 million USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Customer Engagement
Leveraging artificial intelligence and machine learning to personalize customer interactions, optimize lead routing, and automate initial customer inquiries and follow-ups.
Virtual Sales & Showrooms
Implementing immersive digital experiences that allow customers to virtually explore vehicles, configure options, and complete significant portions of the sales process remotely.
Blockchain for Vehicle Provenance
Utilizing blockchain technology to create secure, transparent, and immutable records of a vehicle's history, including ownership, maintenance, and accident reports.
Impactful Policy Frameworks
FTC Safeguards Rule (2021 Amendment)
The FTC Safeguards Rule (2021) requires financial institutions, including auto dealerships, to implement comprehensive information security programs to protect customer data.
This policy mandates increased investment in cybersecurity measures and data protection protocols for dealerships, directly impacting operational costs and requiring new training for staff.
FTC's Combating Auto Retail Scams (CARS) Rule (2024)
The FTC's CARS Rule aims to protect consumers from deceptive practices in vehicle sales, prohibiting bait-and-switch advertising and hidden charges.
This rule requires dealerships to enhance transparency in advertising and pricing, potentially increasing the time and resources needed for sales disclosures and requiring staff training on compliance.
California Consumer Privacy Act (CCPA) and CPRA (2020/2023)
The CCPA (2020) and its expansion, the CPRA (2023), grant California consumers broad rights over their personal information collected by businesses, including dealerships.
Dealerships collecting customer data must establish robust privacy policies, manage consent, and implement procedures for data access and deletion requests, increasing compliance burden.
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