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DECA Inc. Target Audience
User Segments
Age: 16
Gender: Female
Occupation: High School Student
Education: High School
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Age: 15
Gender: Female
Occupation: High School Student
Education: High School
Amelia
Age: 16
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education; Pre-Business; Student Organizations
Channels: InstagramTikTokYouTube
Goals
- To develop strong leadership skills that will make me stand out in college applications and future career opportunities
- To gain practical experience in business through competitions and real-world projects to prepare for a business major
- To expand my professional network with like-minded peers and mentors who can guide my entrepreneurial journey.
Pain Points
- Finding enough time to balance academic responsibilities with extracurricular activities and personal interests
- Understanding complex business concepts without real-world application or hands-on experience
- Lack of opportunities to apply theoretical knowledge in a practical, competitive setting.
DECA Inc. Geographic Distribution
Primarily US-based with significant presence in Canada. Expanding globally, including key markets in Europe, Asia, and Latin America.
Top Countries
United States
75%
Canada
10%
Germany
3%
India
2%
Mexico
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Members often come from diverse household sizes, with a significant portion in mid-sized families. Income levels are predominantly middle to upper-middle class.
Employment Status
Income Distribution
Education Level
DECA Inc. Behavior Analysis
Behavior Profile
Learning New Skills
Competitive Events
Networking
Practical Experience
Socializing
YouTube
Instagram
TikTok
Video Games
Music
Fashion
Sports
Travel
Problem-solving
Communication
Teamwork
Mobile Devices
Online Platforms
Device Breakdown
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