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DealerWizard Target Audience
User Segments
Age: 52
Gender: Male
Occupation: Dealer Principal
Education: Master's Degree, Business Administration
Age: 45
Gender: Female
Occupation: General Manager
Education: Bachelor's Degree, Business Management
Age: 38
Gender: Male
Occupation: Sales Director
Education: Bachelor's Degree, Marketing
David Principal
Goals
- Significantly increase overall dealership profitability and market share
- Implement cutting-edge technology to gain a competitive advantage in customer acquisition and retention
- Cultivate a high-performing sales team that consistently exceeds targets and customer expectations.
Pain Points
- Difficulty in accurately forecasting sales and inventory needs due to incomplete data
- The challenge of retaining top talent in a competitive automotive industry
- Struggling to integrate disparate software systems and data sources across the dealership.
DealerWizard Geographic Distribution
DealerWizard primarily targets the US automotive market, with minor presence in Canada, Mexico, UK, and Australia, aligning with where major automotive dealership groups operate.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are likely from higher-income households (3-4 members), reflecting the financial success of dealership leadership and management.
Employment Status
Income Distribution
Education Level
DealerWizard Behavior Analysis
Behavior Profile
Device Breakdown
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