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Business and Product Insights

Product Portfolio

Core Privileged Access Security

CyberArk Alero

CyberArk DNA

CyberArk Key Value Propositions

CyberArk's key value proposition is providing a comprehensive Identity Security Platform that secures all human and machine identities through intelligent privilege controls, enabling organizations to defend against cyber threats. This allows businesses to operate fearlessly, innovate securely, and achieve compliance across diverse and evolving IT landscapes.

Identity Security Platform
Privileged Access Management
Zero Trust Security
Cloud-Native Solutions

CyberArk Brand Positioning

CyberArk is a leading enterprise cybersecurity company specializing in Identity Security and Access Management, particularly Privileged Access Management, for complex IT environments. They position themselves as strategic advisors enabling secure digital transformation.

Top Competitors

1

Okta

2

Microsoft Identity (Azure AD)

3

SailPoint

Customer Sentiments

Customer sentiment is likely positive, driven by the strong emphasis on comprehensive identity security solutions, AI capabilities, and proactive threat detection that address critical C-suite and IT security concerns. The focus on compliance and risk mitigation further builds trust among large enterprises facing sophisticated cyber threats.

Actionable Insights

To strengthen brand positioning, CyberArk should develop public case studies that quantify ROI and security improvements for various industries, specifically addressing budget concerns.

Products and Features

Core Privileged Access Security - Product Description

The CyberArk Core Privileged Access Security solution is the industry's most comprehensive for protecting, controlling, and monitoring privileged access across hybrid and cloud infrastructures. It provides robust security for critical assets by securing credentials, managing privileged sessions, and monitoring user activity. This solution is designed to prevent data breaches stemming from compromised privileged accounts, a common attack vector in modern cyber threats. It offers granular control over who can access what, when, and how, ensuring compliance with regulatory requirements and reducing the attack surface. Key features include privileged account discovery, credential vaulting, session management, and behavioral analytics.

Pros

  • The solution offers industry-leading comprehensive protection for privileged access across hybrid and cloud environments
  • It effectively secures critical assets by protecting credentials and monitoring privileged sessions to prevent data breaches
  • Its granular control and compliance features significantly reduce the attack surface and meet regulatory demands.

Cons

  • Implementing and integrating such a comprehensive solution can be complex and time-consuming, requiring significant IT resources
  • The initial cost of deployment and ongoing maintenance for an enterprise-grade security solution might be substantial for some organizations
  • Users may experience a learning curve in adopting the system, potentially impacting initial productivity.

Alternatives

  • Competitors like Thycotic Secret Server offer robust privileged access management solutions with similar features for credential management and session monitoring
  • BeyondTrust Privileged Access Management provides a unified platform for securing privileged access, offering a strong alternative with a focus on ease of use
  • Centrify Privileged Access Management is another strong contender, known for its strong identity and access management capabilities that extend to privileged accounts.

Company Updates

Latest Events at CyberArk

CyberArk: Identity Security and Access Management Leader

Join a passionate team that is humbled to be a trusted advisor to the world's top companies. ... What's new at CyberArk? Check out our latest news, content ...

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CyberArk - Investor Relations

Company; Investor Relations · Leadership · Board of Directors · Newsroom · Office ... To learn more about our practices, please visit Privacy Notice | CyberArk.

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Newsroom | CyberArk

Learn more about our latest press releases, media coverage, reports, blogs and awards · CyberArk Named a Leader in the Gartner® Magic Quadrant™ for PAM – again.

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CyberArk Named a Privileged Identity Management ... - CyberArk

Oct 11, 2023 ... CyberArk (NASDAQ: CYBR ), the identity security company, today announced it has been named a Leader in The Forrester Wave™: Privileged ...

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