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Major Markets

United States flagUnited States
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Select a competitor

Okta

Microsoft Identity (Azure AD)

SailPoint

Top Marketing Channels

Okta

  • Content Marketing
  • Examples: Blogs, Whitepapers, Webinars
  • Campaigns: Identity Security Best Practices, Zero Trust Architecture, The Future of Work Identity
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, Display Ads
  • Campaigns: Okta Free Trial, Okta for Enterprises, Secure Remote Access
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, YouTube
  • Campaigns: #OktaIdentity, #ZeroTrust, #SSO

Top Sales Channels

  • Direct Sales
  • Enterprise Sales Team, Account Executives, Inside Sales
  • Custom Demos, Proof of Concepts, Strategic Account Engagement
  • Partner Channels
  • System Integrators, Resellers, Technology Partners
  • Okta Partner Program, Joint Solutions, Referral Incentives
  • Product-Led Growth
  • Free Trial, Freemium Models, Self-Service Onboarding
  • Okta Developer Edition, Free for Developers, Try Okta Today

CyberArk SWOT Analysis

Strengths

Strong brand recognition in SSO/MFA

Cloud-native identity platform

Extensive integration ecosystem

Weaknesses

Perceived as less strong in Privileged Access Management compared to specialists

Security incident in 2022 affected trust

Pricing can be a barrier for smaller businesses

Opportunities

Growing demand for identity-centric security

Expansion into new geographic markets

Increased focus on machine identity management

Threats

Intense competition from Microsoft and other IAM vendors

Evolving regulatory compliance requirements

Potential for new security vulnerabilities

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