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Major Markets
United States
United Kingdom
GermanyKey Competitors
Select a competitor
Okta
Microsoft Identity (Azure AD)
SailPoint
Top Marketing Channels
Okta
- Content Marketing
- Examples: Blogs, Whitepapers, Webinars
- Campaigns: Identity Security Best Practices, Zero Trust Architecture, The Future of Work Identity
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Okta Free Trial, Okta for Enterprises, Secure Remote Access
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: #OktaIdentity, #ZeroTrust, #SSO
Top Sales Channels
- Direct Sales
- Enterprise Sales Team, Account Executives, Inside Sales
- Custom Demos, Proof of Concepts, Strategic Account Engagement
- Partner Channels
- System Integrators, Resellers, Technology Partners
- Okta Partner Program, Joint Solutions, Referral Incentives
- Product-Led Growth
- Free Trial, Freemium Models, Self-Service Onboarding
- Okta Developer Edition, Free for Developers, Try Okta Today
CyberArk SWOT Analysis
Strengths
Strong brand recognition in SSO/MFA
Cloud-native identity platform
Extensive integration ecosystem
Weaknesses
Perceived as less strong in Privileged Access Management compared to specialists
Security incident in 2022 affected trust
Pricing can be a barrier for smaller businesses
Opportunities
Growing demand for identity-centric security
Expansion into new geographic markets
Increased focus on machine identity management
Threats
Intense competition from Microsoft and other IAM vendors
Evolving regulatory compliance requirements
Potential for new security vulnerabilities
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