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Major Markets
Key Competitors
Okta
Microsoft Identity (Azure AD)
SailPoint
Okta
Strong brand recognition in SSO/MFA
Cloud-native identity platform
Extensive integration ecosystem
Perceived as less strong in Privileged Access Management compared to specialists
Security incident in 2022 affected trust
Pricing can be a barrier for smaller businesses
Growing demand for identity-centric security
Expansion into new geographic markets
Increased focus on machine identity management
Intense competition from Microsoft and other IAM vendors
Evolving regulatory compliance requirements
Potential for new security vulnerabilities
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