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Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
MarketingProfs
American Marketing Association (AMA)
Top Marketing Channels
MarketingProfs
- Content Marketing
- Examples: blog posts, articles, ebooks
- Campaigns: Content Marketing World promotions, B2B Marketing Forum highlights, Ann Handley's MarketingProfs University enrollment drive
- Email Marketing
- Examples: daily marketing tips newsletter, event reminders, course promotions
- Campaigns: MarketingProfs Today newsletter sign-up campaign, Virtual Summit early bird offers, MarketingProfs University enrollment deadline reminders
- Social Media Marketing
- Examples: LinkedIn thought leadership, Twitter marketing news, Facebook event promotion
- Campaigns: LinkedIn 'Marketing Smarts' podcast promotion, Twitter #MarketingProfs chat, Facebook Live Q&A with experts
Top Sales Channels
- Online Course Sales
- MarketingProfs University, certification programs, on-demand webinars
- New Course Launch discounts, Annual All-Access Pass sales, Certification Bundle promotions
- Event Ticket Sales
- B2B Marketing Forum, MarketingProfs Virtual Summit, workshops
- Early Bird Ticket sales for B2B Marketing Forum, Virtual Summit group discounts, Workshop registration incentives
- Membership Sales
- MarketingProfs PRO membership, team memberships, corporate training packages
- PRO membership benefits highlight campaign, Team Training Solutions outreach, Corporate partnership programs
Customer Marketing Alliance SWOT Analysis
Strengths
Extensive library of high-quality marketing content
strong reputation and brand recognition in marketing education
diverse range of topics covered beyond customer marketing.
Weaknesses
May not have as deep a specialization in customer marketing compared to a niche player
premium content often paywalled
potential for information overload due to broad focus.
Opportunities
Partner with MarTech companies for integrated training
expand into new marketing sub-disciplines
offer more advanced certifications in niche areas.
Threats
Emergence of highly specialized niche platforms
free high-quality content available elsewhere
economic downturn impacting training budgets.
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