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Coris Bank International Target Audience
User Segments
Age: 22
Gender: Female
Occupation: University Student
Education: Bachelor's Degree
Age: 30
Gender: Male
Occupation: Small Business Owner
Education: High School
Age: 28
Gender: Female
Occupation: Retail Assistant
Education: Associate Degree
Aïsha Digital
Goals
- Efficiently manage my budget for daily expenses and tuition fees
- Easily send and receive money from family and friends
- Access digital banking services for convenience and time-saving.
Pain Points
- Difficulty in accessing banking services outside of traditional hours
- High transaction fees for mobile money transfers
- Lack of intuitive and user-friendly banking apps.
Coris Bank International Geographic Distribution
Coris Bank International's primary markets are Burkina Faso and Ivory Coast, with significant presence in Senegal, Mali, and Niger, reflecting its strong West African focus.
Top Countries
Burkina Faso
Ivory Coast
Senegal
Mali
Niger
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in mid-sized households with medium incomes, suggesting a focus on the emerging middle class and small business owners.
Employment Status
Income Distribution
Education Level
Coris Bank International Behavior Analysis
Behavior Profile
Device Breakdown
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