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CoPilot Target Audience

CoPilot's target audience aligns with their buyer persona: individuals in the market for a new or used vehicle. This audience is likely tech-savvy and comfortable using online tools to research and compare cars. They prioritize finding a good deal and value transparency in pricing.

User Segments

CoPilot Geographic Distribution

CoPilot's primary market is the US, accounting for a significant majority of users, followed by Canada, the UK, Germany, and Australia.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

CoPilot's user base typically falls within the middle-income bracket, often living in households of 2-4 people.

Employment Status

Income Distribution

Education Level

CoPilot Behavior Analysis

Behavior Profile

Device Breakdown

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