CoPilot Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Retail Associate
Education: Associate Degree
Age: 28
Gender: Male
Occupation: Entry-Level Software Developer
Education: Bachelor's Degree
Age: 32
Gender: Male
Occupation: Electrician Apprentice
Education: Associate Degree
Budget-Savvy Brooke
Age: 24
Gender: Female
Occupation: Retail Associate
Education: Associate Degree
Industry: Retail
Channels: InstagramTikTokYouTube
Goals
- To find a reliable used car that fits perfectly within her tight budget
- To avoid overspending or encountering hidden fees during the car buying process
- To gain confidence in negotiating car prices despite her limited experience.
Pain Points
- Worrying about being scammed or taken advantage of by dealerships
- Struggling to understand complex car financing and sales jargon
- Spending too much time browsing unreliable listings without clear information.
CoPilot Geographic Distribution
Primarily focused on the US market, with a strong presence in the Midwest and expanding nationally.
Top Countries
United States
99%
Canada
0.3%
United Kingdom
0.2%
Australia
0.2%
Germany
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users frequently belong to 2-4 person households, indicating a mix of singles, couples, and small families, largely in the medium to high income brackets.
Employment Status
Income Distribution
Education Level
CoPilot Behavior Analysis
Behavior Profile
Tech-Savvy
Data-Driven Decisions
Transparency Seeking
Avoid Overpaying
Time-Saving
Concerned About Pitfalls
Trusts Technology
Online Shopping
Consumer Advocacy
Market Analysis
YouTube User
Instagram User
Reddit User
Mobile Device Usage
Desktop Usage
Device Breakdown
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