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CoPilot Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Retail Associate

Education: Associate Degree

Age: 28

Gender: Male

Occupation: Entry-Level Software Developer

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Electrician Apprentice

Education: Associate Degree

Budget-Savvy Brooke

Budget-Savvy Brooke

Age: 24
Gender: Female
Occupation: Retail Associate
Education: Associate Degree
Industry: Retail
Channels: InstagramTikTokYouTube

Goals

  • To find a reliable used car that fits perfectly within her tight budget
  • To avoid overspending or encountering hidden fees during the car buying process
  • To gain confidence in negotiating car prices despite her limited experience.

Pain Points

  • Worrying about being scammed or taken advantage of by dealerships
  • Struggling to understand complex car financing and sales jargon
  • Spending too much time browsing unreliable listings without clear information.

CoPilot Geographic Distribution

Primarily focused on the US market, with a strong presence in the Midwest and expanding nationally.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users frequently belong to 2-4 person households, indicating a mix of singles, couples, and small families, largely in the medium to high income brackets.

Employment Status

Income Distribution

Education Level

CoPilot Behavior Analysis

Behavior Profile

Tech-Savvy
Data-Driven Decisions
Transparency Seeking
Avoid Overpaying
Time-Saving
Concerned About Pitfalls
Trusts Technology
Online Shopping
Consumer Advocacy
Market Analysis
YouTube User
Instagram User
Reddit User
Mobile Device Usage
Desktop Usage

Device Breakdown

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