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CoPilot's target audience aligns with their buyer persona: individuals in the market for a new or used vehicle. This audience is likely tech-savvy and comfortable using online tools to research and compare cars. They prioritize finding a good deal and value transparency in pricing.
CoPilot's primary market is the US, accounting for a significant majority of users, followed by Canada, the UK, Germany, and Australia.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
CoPilot's user base typically falls within the middle-income bracket, often living in households of 2-4 people.
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