Top Marketing Strategies for CodeCrew

CodeCrew User Persona

Name:

Latoya Jackson

Age :

35

Gender :

Female

Occupation :

High School Counselor

Industry :

Education

Education :

Master's Degree, Education Counseling

Preferred platforms

GOALS

• Secure funding and resources to implement a comprehensive computer science program at her school
• Increase the number of underrepresented students, particularly Black and Latina girls, enrolling in computer science courses
• Partner with local tech companies to provide mentorship and internship opportunities for her students

Frustrations

• Limited budget allocation for extracurricular programs and technology resources
• Lack of student awareness and interest in STEM fields, particularly among female students
• Difficulty connecting students with relevant career opportunities in the tech industry

Name:

Marcus Johnson

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Learn how to code and develop video games
• Use his coding skills to create a mobile app that addresses a social issue he's passionate about
• Secure a paid internship or part-time job at a tech company while still in school

Frustrations

• Lack of access to engaging and culturally relevant computer science curriculum
• Limited exposure to successful role models in the tech industry who look like him
• Balancing schoolwork with extracurricular activities and his passion for coding

Name:

Alicia Rodriguez

Age :

28

Gender :

Female

Occupation :

Bank Teller

Industry :

Finance

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Transition into a more fulfilling and financially rewarding career in software development
• Gain the necessary coding skills and industry knowledge to qualify for entry-level software developer positions
• Build a professional network in the tech industry and secure a job at a company with a positive social impact

Frustrations

• Lack of confidence in her ability to learn to code and compete in a male-dominated field
• Juggling her current job and family responsibilities with the demands of coding bootcamps or online courses
• Feeling overwhelmed by the vast amount of information and resources available for aspiring software developers

CodeCrew Geographic and Demographic Insights

Geographic Insights: CodeCrew's primary market is the United States, with a strong focus on Memphis, Tennessee. However, there's potential for international growth, particularly in English-speaking countries with growing tech industries.

Demographic Insights: CodeCrew's target audience skews slightly towards females, reflecting their emphasis on inclusivity. The primary age group is 18-44, encompassing both youth and adults seeking tech skills.

CodeCrew Socio-economic Profile

Household and Income Insights: CodeCrew primarily targets households of 2-4 people with medium income levels, aligning with the demographics of working families and young professionals.

Educational and Employment Insights: 50% of CodeCrew's target users are Students, making it their primary audience. 90% of their target audience is at the Compulsory/High school or University/College education level.

CodeCrew Behavioral Insights

Interest-Based Insights: Target users show interest in technology, education, and community events, reflecting CodeCrew's focus on tech education and local impact.

Technology and Social Media Usage: Users prefer visual platforms like YouTube and Instagram. They primarily use mobile devices, indicating a need for mobile-friendly content.

CodeCrew Top Competitors