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Business and Product Insights
Product Portfolio
Calming Magnesium Mist Travel-Size
Travel-Size Cocokind Resurrection Polypeptide Cream
Cocokind Facial Masks Collection
cocokind Key Value Propositions
Cocokind offers effective and gentle skincare solutions that cater to various skin concerns, from basic hydration to anti-aging. The brand also provides personalization options, creating a unique and engaging customer experience at a mid-range price point.
cocokind Brand Positioning
Cocokind positions itself as an accessible, mid-range skincare brand focusing on effective, gentle formulations for daily routines, including anti-aging and barrier support. It appeals to consumers who value personalization and conscious choices.
Top Competitors
The Ordinary
Glow Recipe
Summer Fridays
Customer Sentiments
Customer sentiment appears largely positive, driven by product effectiveness, perceived gentleness, and the appeal of personalization. The 'Sold Out' items also indicate high demand and customer satisfaction.
Actionable Insights
To strengthen brand positioning, Cocokind should clearly communicate its 'clean beauty' and ethical sourcing practices in marketing materials.
Products and Features
Calming Magnesium Mist Travel-Size - Product Description
The Calming Magnesium Mist travel-size is a portable version of cocokind's magnesium-infused facial mist. This ultra-fine mist is designed to address multiple skin concerns, including reducing visible redness, clarifying breakout-prone skin, and supporting the skin's moisture barrier for a clear and comfortable complexion. It can be used anytime for de-stressing and refreshing, whether as part of a skincare routine, over makeup, or post-workout.
Pros
- This travel-sized mist is convenient for on-the-go use, allowing for quick skin refreshment and de-stressing anytime, anywhere
- Its multi-benefit formula helps to reduce redness, clarify skin, and support the moisture barrier, offering comprehensive skincare benefits
- The inclusion of magnesium suggests potential benefits for calming and soothing the skin, which is ideal for stressed complexions.
Cons
- As a travel-sized product, its smaller volume might not offer long-term value compared to a full-sized version, potentially leading to more frequent repurchases
- While it helps reduce redness and clarify skin, it may not be a primary treatment for severe skin conditions and might work best as a complementary product
- The 'calming' aspect is subjective and individual results may vary, and some users might find the effects temporary.
Alternatives
- Competitors like Mario Badescu Facial Sprays (e.g., Rosewater, Green Tea) offer similar refreshing and soothing facial mists, often in various sizes and formulations
- Brands such as Heritage Store Rosewater & Glycerin offer simple, hydrating mists that can be used for refreshing and setting makeup
- Other natural skincare brands like Herbivore Botanicals or Tatcha also provide calming and hydrating mists, though often at a higher price point.
Company Updates
Latest Events at cocokind
cocokind.com - conscious Skincare
cocokind - conscious skin care. Plant-powered, sustainable, affordable, and cruelty-free.
View sourcecocokind | LinkedIn
cocokind. Consumer Goods. San Francisco, CA 19,554 followers. cocokind is a fast-growing beauty company providing clean, conscious, ...
View sourceKristyn's top picks – cocokind
As a licensed esthetician, Cocokind products check all of the boxes for me. They have safe yet effective formulas, incredible price points, and just make me ...
View sourceCocokind - Overview, News & Similar companies | ZoomInfo.com
logo for Cocokind. Cocokind. Revenue. <$5M. Number of Employees. 28. Type. Private. Funding. -. Founded In. 2014. Top Executive. JR · Jennifer ReyController ...
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